Launching Domaine Evremond – Award Winning

Objective: To highlight Champagne Taittinger’s pioneering investment in UK farmland

How we did it: Media were invited to a ‘secret’ press conference in Westminster Abbey where the Taittinger family’s hero, Charles de St Evremond, the first ambassador for Champagne, is buried. Iconic photography was commissioned in advance

Results:
Over 500 pieces of media coverage within 12 months.
Reach – 87m people
Coverage – All the leading broadsheet newspapers covered the story online on the day of the announcement, and in print the following day. Coverage was widespread including on-line and long-lead magazines, and local and farming media.
TV & Radio – 20 pieces of TV/Radio coverage

Awards – Awarded Launch of the Year by The Drinks Business Awards 2016