Objective: To highlight Champagne Taittinger’s pioneering investment in UK farmland
How we did it: Media were invited to a ‘secret’ press conference in Westminster Abbey where the Taittinger family’s hero, Charles de St Evremond, the first ambassador for Champagne, is buried. Iconic photography was commissioned in advance
Over 500 pieces of media coverage within 12 months.
Reach – 87m people
Coverage – All the leading broadsheet newspapers covered the story online on the day of the announcement, and in print the following day. Coverage was widespread including on-line and long-lead magazines, and local and farming media.
TV & Radio – 20 pieces of TV/Radio coverage
Awards – Awarded Launch of the Year by The Drinks Business Awards 2016