Creating Olley’s English Wine List

Objective: To launch the UK’s first English Wine list in a fish and chip shop

How we did it: R&R put together a list of 9 wines from 5 different counties and pre-paired them with 9 separate fish on the menu at Olley’s Fish & Chip Experience in Herne Hill. R&R pre-organised photography of each and invited media to a ‘sampling’ to rate the matches

Results: Attendees – 27 media from food, drink and lifestyle attended the launch

Coverage – 17 articles achieved including The Times, The Daily Express and The Buyer