Objective: To promote the new gift pack from Duvel as the perfect Christmas tipple
How we did it: A timely pre-Xmas attack on beer writers and gift guides using a colourful image of the new gift pack. This was just what national newspapers, lifestyle magazines, high circulation regional newspapers and digital influencers were thirsting for.
Samples – sent to over 30 media
Coverage – Over 10 pieces of coverage were achieved in the run-up to Christmas, including national publications such as Metro, and important trade media such as The Drinks Business