Launch: Hobgoblin Vermouth

Objective: To create an autumnal ghoulish stir for Hobgoblin, the official beer of Halloween.

How we did it: Working with a leading bartender at Sager & Wilde, R&R helped curate the world’s first beer Vermouth. To mirror the goblin’s woody lair, ant-filled ice cubes were added to each resultant cocktail (Hobgoblin, Gin & Vermouth). 

Results:
Reach – 9m people 

Coverage – worldwide including editorial in Jamaica and Australia 

UK coverage – in The Metro, Daily Express, Drinks Business, Waitrose Weekend and more