Objective: To immerse a small group of influential media in California and build knowledge of the area’s wines and positive relationships for future activities
How we did it: R&R hand-selected a small group of non-competing media with good reach and visibility across print, online, social and broadcast channels, to join a trip to Napa and Sonoma. Attendees, including wine buyers, tasted the culture and vibrancy of the region.
TV – filming for The Wine Show at one of the properties visited
Coverage – across trade and consumer titles as well as online portals
Positivity – Supper clubs, tastings and guests who had such a positive, fun trip that they are still talking and writing about the trip, the personalities and the region over a year later