Pairing perfumes and alcohol with Jovoy

Objective: To demonstrate the essential oils in both alcohols and perfumes.

How we did it: R&R and the team at JOVOY perfumes paired gin, whisky, Riesling, India Pale Ale, English Sparkling Wine and other drinks to the shop’s wide range of luxury perfumes, and then invited concierge companies, and female, drinks and lifestyle media to a tutored sampling of the pairings.  

Results:
Attendees – female media; perfume media; plus drink and lifestyle media

Coverage – widespread in drinks trade titles, regional newspapers and online titles