Objective: To alert media to the 2018 release of Tio Pepe En Rama – unfiltered
How we did it: R&R contacted a targeted list of trade media, wine writers and online influencers and offered samples of the latest release of Tio Pepe’s as-nature-intended sherry – demonstrating the flavoural effect of weather patterns on each year’s harvest.
Samples – sent to 18 media, including 11 national wine writers
Coverage – achieved in The Telegraph; Stella magazine, Sunday Telegraph; Mail on Sunday, FT How to Spend It, delicious magazine, jancisrobinson.com and more.
Instagram – posts by influencers reached an audience of 60k+