Welcome to R&R Teamwork’s case studies. Achieving our clients’ goals, whilst remaining true to their ethos and values, is what we do.
Below is a selection of our recent case studies, including the challenges the client put in front of us, our proposals and solutions, and the results we achieved for them:
Objective
To raise awareness of the wines of New York and gain listings and importers for the wines across the UK.
How we did it
As a project that started during the Covid-era, we embarked on a series of educational webinars to reach key trade and media in the UK and tell them about this cool climate region. Working with well known hosts and winemaker panellists, 40+ trade tuned in to listen to the webinars and taste along with the panellists with small sample packs. The webinars have been such a positive way to connect our wineries on the East Coast of America with the UK they have continued post covid.
Results
New listings have been achieved in the UK and Ireland. In addition, we have a large group of media and influencers who have tried and loved the wines of New York and are unofficial ambassadors for the region spreading the word via their social media channels and beyond.
Objective
To profile 6 sparkling wines for Christmas to key wine media.
How we did it
As part of R&R’s series of ‘Three of a Kind Tastings’, taking an interesting and topical wine theme and then inviting three contrasting winemakers to join a carefully selected group of press for a virtual tasting, three winemakers had the chance to present two of their wines during an online interactive 45-minute event.
Results
Six high-profile winewriters and influencers received the samples and tasted along with the three winemakers. Coverage was obtained in targeted wine press and on social media recommending the wines for Christmas.
Objective
To drive talkability both locally and within the wine trade and the US community around the opening of Pacific Wines in Islington, a new wine shop specialising solely in wines from North America.
How we did it
R&R played on the post covid story of Rachel changing her life from teaching maths to setting up her own wine shop. We prepared background information on her story and penned a press release to set the scene. And then we arranged a couple of small drop-in launch events at the store with wine journalists, local press, business press, content creators, wine trade with an American leaning, American Embassy officials etc.
Results
Coverage in all key wine trade titles, Decanter and London Press, Instagram buzz and business titles, plus interest from the US embassy, US wine growing regions.
Objective
To raise awareness of Wynns and to show the wines and the Coonawarra region in a different /new /unexpected light whilst highlighting UK off-trade stockists of Wynns wines – all in the run-up to Australia Day 2023.
How we did it
R&R worked with the ten influencer partners, briefing them to challenge perceptions by pairing two Wynns red wines with unexpected foods. R&R sent samples of each wine for the influencers to create their content and also offered prize bottles for giveaways and the option to join an informal virtual winemaker chat with Sue Hodder.
Results
Instagram content reviewing The Siding Cabernet Sauvignon and Coonawarra Shiraz with visual presentations of each influencer’s surprising food pairings, all of which was posted to coincide with Australia Day on 26th January 2023.
Objective
To introduce Sarah Pidgeon, winemaker, to a wide audience of UK & French media, content creators, key trade opinion leaders and wine students with John Riddoch 2019 as the hero wine around the time of the La Place launch including the CVBG Beyond Bordeaux Tasting.
How we did it
R&R worked with their sister agency Vinconnexion in Paris to arrange two tastings in sommelier owned Bistrots in different areas in Paris. In London we took over a PDR at Gaucho Tower Bridge for Sarah to have a ‘clinic’ with quality time to talk through a wide range of her wines with JR 2019 as the hero. As it was such a busy day in the wine trade diary, R&R tag-teamed with Spritz Marketing to transport journalists from the Tate Modern to Gaucho Tower Bridge, with R&R’s Wendy at the wheel This was backed up with a meet the Winemaker tasting at WSET HQ.
Results
We reached 36 KOLs and press in person and achieved 30+ pieces of coverage from both sides of the channel online, in print and on social media.
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