Objective: To launch the Wine Garden of England, seven Kentish winemakers joining forces to promote wine tourism in their region
How we did it: R&R worked with the seven producers and local tourism body, Visit Kent, to draft a press release announcing the launch of the group and their new website. The release was sent out widely, with regal photography of all the group’s members.
Results:
Coverage – in all key trade titles
Beyond wine – in national newspapers, consumer lifestyle magazines, online and beyond
Visits – R&R organised bespoke visits for key titles for wider coverage