Objective: To take a group of wine writers and influencers to Kent to experience Simpsons’ Wine Estate in a memorable way.
How we did it: We worked in partnership with the recently opened, The Pig at Bridge Place, three miles from Simpsons’ Wine Estate. Offering a harvest supper and overnight stay at the luxurious new hotel, followed by a morning in the vineyards at the wine estate, we invited a selection of wine writers, wine influencers and wine personalities to attend.
Results: Seven media attended, with all documenting their trip on social media and in the magazines, websites and blogs that they write for.