Objective: To launch the Wine Garden of England, seven Kentish winemakers joining forces to promote wine tourism in their region How we did it: R&R worked with the seven producers and local tourism body, Visit Kent, to draft a press release announcing the launch of the group and their new website. The release was sent… Continue reading The Wine Garden of England
Objective: To create an autumnal ghoulish stir for Hobgoblin, the official beer of Halloween. How we did it: Working with a leading bartender at Sager & Wilde, R&R helped curate the world’s first beer Vermouth. To mirror the goblin’s woody lair, ant-filled ice cubes were added to each resultant cocktail (Hobgoblin, Gin & Vermouth). Results:Reach… Continue reading Hobgoblin Vermouth
Objective: To highlight Champagne Taittinger’s pioneering investment in UK farmland How we did it: Media were invited to a ‘secret’ press conference in Westminster Abbey where the Taittinger family’s hero, Charles de St Evremond, the first ambassador for Champagne, is buried. Iconic photography was commissioned in advance Results: Over 500 pieces of media coverage within… Continue reading Domaine Evremond, UK
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